Our impact Latest news Bristol Twenty Tea & Coffee marks fundraising milestone 13th April 2025 We’re delighted to celebrate eight years of partnership with Bristol Twenty Tea & Coffee Co – a collaboration that began with the creation of the 21Ten - Roy Ireland Memorial Blend, a coffee made in honour of Bristol Twenty’s founder, Roy Ireland. Roy built the business from scratch, starting out by mending espresso machines before transforming it into the award-winning, family-run roastery Bristol Twenty is today. In 2018, the family pledged to donate £1 from every sale of the 21Ten Memorial Blend to the Bristol Royal Infirmary, in thanks for the care Roy received. 1.4 million cups. 18 tonnes of coffee. £18,500 raised. Over the course of the partnership, Bristol Twenty customers have purchased an incredible 18 tonnes of the special blend, which equates to roughly 1.4 million cups of coffee, helping to raise a staggering £18,500. Rory Ireland, Director of Bristol Twenty, said: “The Memorial Blend has consistently been one of our most popular coffees and is now our second biggest seller. While flavour and quality are always the most important factors for customers, I think knowing that £1 from every pack sold supports Bristol & Weston Hospital Charity gives people an extra reason to choose it. The story behind the coffee has definitely helped strengthen its position within our range and encouraged repeat purchases.” “We’re incredibly proud of the partnership. Supporting a charity that has such a meaningful connection to dad and to the Bristol community makes the collaboration particularly special. “It allows us to combine something people enjoy every day – coffee – with raising funds for an important cause.” WANT TO INCREASE YOUR SALES LIKE BRISTOL TWENTY? FIND OUT MORE ABOUT CAUSE RELATED MARKETING AND THE BENEFITS TO YOU. Cause Related Marketing (CRM) is an excellent way to enhance your marketing strategy and increase sales. By donating a percentage of profits or a set amount from the sale of products, you can show your customers that your company is committed to supporting a local cause. Find out more about about the benefits CRM could have for your company and get in touch with our corporate team. FIND OUT MORE Manage Cookie Preferences